Find and keep your highest value customers.

We use machine learning and probabilistic modelling to estimate and predict customer retention. Our models help our clients measure customer lifetime value. Customer lifetime value is an essential metric for any B2C business, and it’s very easy to measure it wrong!

  • Data acquisition challenges can sink a promising project. Our models are designed to maximise accuracy and efficiency, while minimising data requirements.

  • All our models are carefully validated to ensure we have good accuracy. We help worked with some of the world’s biggest companies refining our models.

  • We set up our models so that we can learn and update in real time, providing up-to-date predictions, enabling fast action to retain your best customers.