https://dsanalytics.co.uk/thoughts daily 0.75 2024-11-27 https://dsanalytics.co.uk/thoughts/how-to-measure-customer-lifetime-value monthly 0.5 2024-11-12 https://images.squarespace-cdn.com/content/v1/61b1cbe3f69bc13d065f2553/033ec7c1-0c7d-4b85-aa57-2b7e1609eb59/Screenshot+2024-10-25+at+11.54.35.png Blog - How to measure customer lifetime value - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b1cbe3f69bc13d065f2553/cf78dd8f-5309-48ba-8e4f-8d7bfd36b415/Screenshot+2024-10-25+at+11.25.26.png Blog - How to measure customer lifetime value - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b1cbe3f69bc13d065f2553/4a471734-0817-413c-82b5-454501c70588/Screenshot+2024-10-25+at+11.54.43.png Blog - How to measure customer lifetime value - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b1cbe3f69bc13d065f2553/c7979885-67b2-4d3d-841e-cc7a0369b190/Screenshot+2024-10-25+at+11.30.45.png Blog - How to measure customer lifetime value - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b1cbe3f69bc13d065f2553/a602df47-bae2-430f-b49e-b9ade3a7e44e/Screenshot+2024-10-25+at+11.07.51.png Blog - How to measure customer lifetime value - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dsanalytics.co.uk/thoughts/bayesian-myth-busting monthly 0.5 2024-10-25 https://dsanalytics.co.uk/thoughts/3-habits-of-effective-analysts monthly 0.5 2024-03-13 https://dsanalytics.co.uk/thoughts/is-bayesian-mmm-worth-the-faff monthly 0.5 2024-10-25 https://images.squarespace-cdn.com/content/v1/61b1cbe3f69bc13d065f2553/7a6b445d-0d8c-40a2-bfaa-cba94f1ffce5/Screenshot+2024-02-26+at+11.22.12.png Blog - Is Bayesian MMM worth the faff? - Make it stand out Fig 2: Posterior response curves - Outdoor is dragged down, but not to zero, as might be the case with traditional MMM - we’re regularising towards what we believe. https://images.squarespace-cdn.com/content/v1/61b1cbe3f69bc13d065f2553/cdc55895-5b77-4cda-b9a3-265b79f99774/Screenshot+2024-02-26+at+15.53.30.png Blog - Is Bayesian MMM worth the faff? - Make it stand out Fig 3: Fried egg! Here we are simulating thousands of optimised budget allocations between the two channels using the posterior distributions. The ‘fried egg’ shows the spend region which most of the simulated scenarios recommend. The black ‘horizon’ line shows the spend levels giving ROI = £1 (using the means of the distributions). We can see the highest (bluest) point is a total budget of around £25m, with a split of 1:3 Outdoor : TV. 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