Our experienced data scientists help organisations integrate statistics and machine learning.
We simplify and solve data problems.
Machine learning and artificial intelligence can deliver huge value to companies.
From automated customer product recommendations, to crop yield predictions, to intricate segmentation analysis. The potential is huge.
Article recommendation systems for a large digital publisher
Predicting loan defaults
Sentiment analysis of influencer follower comments on Instagram posts
Pricing optimisation for a large industrial parts manufacturer
Web apps, dashboards and visualisation
Data comes alive with visualisation.
Dynamic, interactive data web apps help users, both technical and non-technical, to draw out stories and insights from their data.
Tailored dashboards, with a clearly defined user journeys nearly always beat generic off-the-shelf dashboard products.
We build custom web apps built exactly the required specification of our clients.
Article topic explorer, helping insights team understand user behaviour on the client website to improve ad targeting
Scenario planner for planning digital marketing campaigns
Forecasting tool for predicting customer demand given economic and meteoric indicators
Maps to explore user demand across the world
Statistical modelling & Econometrics
Modelling allows you to explain the causal impact of different factors on KPI outcomes.
Rigorous statistical analysis enables you to understand how marketing investments or price changes are affecting sales, profit or web conversions, for example. It allows you to quantify the return on investment.
Marketing mix modelling to get the ROI of media spend
Price elasticity analysis to optimise pricing strategy
Forecasting the impact of seasonality on sales
Assessing the impact of changes to your website on conversion rates
We are big fans of Bayesian approaches to business intelligence problems.
We have provided training and consulting projects to clients who want to introduce Bayesian methodologies into their existing analytics pipeline.