We are an independent data science consultancy. We use machine learning and statistics to help our clients unlock the value of their data. Get in touch to find out more.

Our solutions include predictive modelling, measuring marketing effectiveness, building customer segmentations and business strategy simulations. Our data diagnostic will enable you to understand the state of your data asset and how it can be used to drive profit.


We provide data science training for some of the world's most innovative companies. This includes training in R and python, as well as statistics and machine learning. Visit our training site to find out more.




It’s been a pleasure working with DS Analytics. They grasped the problem quickly and provided truly innovative solutions, far exceeding the brief. Can’t recommend highly enough.
— Jed Glanvill, Director of glanvill&co and former CEO of Mindshare UK
The R training ran for us by DS Analytics has been perfectly tailored to the needs of our team. They designed a bespoke curriculum in well laid out modules. It was clearly presented and pitched at the right level. Feedback so far from the team is extremely positive and we’ll be continuing use them to take us further on our R journey.
— Jane Christian, Business Science Director at MediaCom UK
Duncan and his team are first-rate analytics experts. An unusual mix of business understanding and deep statistical knowledge. I’m always impressed by their ambitious and original solutions to difficult problems. Highly recommended.
— Simon Raper, Founder of Coppelia





Price & Marketing Analysis

  • Understand how marketing investments drive KPIs
  • Find optimal budgets
  • Assess the impact of price and promotions on demand and optimise
  • Digital attribution modelling. Minimise wasted digital spend

Predictive Modelling

  • Identify customers most at risk of attrition
  • Automated product recommender systems
  • Predict product demand and optimise inventory
  • Fraud and anomaly detection
  • A/B testing on website to understand how site features affect traffic volumes
  • KPI time series forecasting

Customer Segmentation

  • Segment customer base by behaviour and demographic profile
  • Targeted content and contact strategy
  • App-based segment representations
  • Survey building and analysis

Data Visualisations and App Development

  • Beautiful visual representations of your data
  • Customer-facing or internal apps / utilities

Business Simulations and Scenario Planner

  • Model the likely impact of business decisions and strategies on outcomes
  • Understand the risk associated with different strategies and investments

Data Science Training

  • Tailored data science training from highly experienced professional data scientists
  • Session spec according to business need, level and budget
  • Comprehensive training in R and python for business analytics


Our Clients


C14744_CampaignDeus_Logo_02 (1).jpg